Mobile App Marketing for Absolute Beginners



Mobile app marketing is quite important to get a huge user base and to get the ultimate revenue from a mobile app.

This course organized as

In-App Marketing (Low cost but very effective) 

·         Build virality into your app

·         How virality in the mobile app works?

·         Best practices of virality

·         More Apps

·         Update = $$

·         In-App graphical banner Ad (cross-promotional)

Push Notification (Army for better app marketing)

·         Why you should care about push notification?

·         What is a push notification?

·         Push notification best practices 

·         Analysis of a push message 

·         Advantage of push notification over SMS

·         SMS vs. Email vs. Push Notification

ASO Basics

·         Base components of ASO

·         Importance of ASO | Why we should learn ASO

·         ASO Principles

ASO Keyword Research Process

·         The whole ASO Keyword research process in 10 steps

·         Utilize long-tail keyword

·         A practical example of ASO tools for Keyword Research like Appannie, SensorTower 

·         Practical case study ASO in Apps & Games

Practical ASO Implementation along with cool tricks in

·         App Title

·         Keyword Field

·         App Description 

·         App Short Description 

·         App Icon

·         App Screen Shots

·         App Localization

·         App Preview Video

·         Review & Rating

Difference factor regarding ASO in Market Places

·         Google Play Store vs. Apple App Store

Email marketing (For better app engagement) 

·         Why did email marketing need to get more downloads?

·         Add an email subscription form to your app

·         Create mobile-friendly email content 

·         Video content in email performs far better result 

Paid Marketing

·         Before paid marketing, ensure these points

·         Get positive reviews from high traffic websites 

·         Know the type of ads for mobile apps

·         Know marketing terms for mobile advertisers

·         Know which advertiser suits best for your app/game 

Social Network Marketing

·         Why Facebook for mobile app marketing

·         Facebook ads statistics 

·         Focus on business goal + reflect 

·         Facebook Ad analysis for mobile targeted user base 

·         Analysis of install ads: perfect choice for mobile apps

·         Facebook contest: Effective marketing approach for mobile apps 

·         Why Twitter for mobile marketing 

·         YouTube marketing



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