Become a Product Marketing Manager | Product Management MBA

January 08, 2023


 



Requirements

·         The Willingness To Learn

Description

Learn from an experienced Silicon Valley PMM with a top MBA

Learn how to become a product marketing manager from someone with years of experience in product marketing at small, medium, and large companies including Sony. Your lead instructor received his MBA from the top marketing school in the U.S. and works in the epicenter of product marketing in San Francisco. He is the author of two product marketing books, taught college-level marketing, and was a VP of marketing for a Google-accelerator startup.

  • New! Free access to the top-rated book Become a Product Marketing Manager (PDF version)
  • New! Product Marketing Calendar Template (Excel)
  • 1-Page Product Marketing Plan Template + 1-Page Competitive Analysis Template (Word)
  • Marketing strategy, tactics, and execution for outbound product management (customer acquisition)
  • Interview skills to land a six-figure product marketing position
  • Day-to-day operational skills
  • Advanced MBA level product marketing for product management
  • Hard skills in quantitative marketing analytics and software
  • Soft skills to succeed in the office and get promoted
  • Product owner marketing & customer acquisition
  • MBA level marketing
  • Business management skills

 

Course Content

  1. Product marketing strategy & planning
  2. Lead generation & customer acquisition
  3. How to go big with product marketing
  4. Product messaging
  5. Key skills such as calendar management
  6. Sizing markets & demand
  7. Product marketing research
  8. Investor marketing
  9. Sales enablement
  10. Product marketing career & education
  11. Advanced B2B marketing
  12. Product led growth
  13. Advertising
  14. Product marketing analytics
  15. Soft skills
  16. Chief Marketing Officer skills
  17. Leadership & people management
  18. Growth
  19. Branding

 

About the Instructor

Management Experience

• Global Product Marketing Manager for Sony PlayStation

• Vice President of Marketing for Talkatoo

• Senior Product Marketing Manager for Webgility

• Product Marketing Manager for Rocket Lawyer (Google-backed)

• Director of Marketing for Ironclad Games / Flame Design

• SaaS Marketing Consultant

Education

• MBA in Marketing from Northwestern University - Kellogg School of Management

• Leadership Essentials from Columbia Business School

• Bachelor of Commerce from Mount Allison University

• Master's and bachelor's-level business courses at BI: Norwegian Business School

• Presidential Scholar at Saint Mary's University

Academic & Volunteer Experience

• University MBA Program Advisor

• College Marketing Lecturer for Digital Marketing & Business Analytics

• Division Director and VP of Membership for Toastmasters International

• Board of Directors for a charity

Who this course is for:

·         Anyone Who Wants To Become A Product Marketing Manager, Potentially Earning Over $100k

 

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