Requirements
·
Experience in SaaS
Description
Learn SaaS marketing
from an expert with 11 years experience marketing for Sony, a Google-backed
SaaS, bootstrapped startups, and SaaS companies at various stages of venture
funding from Series A to D.
I will teach you...
- The single most cost-effective way to acquire new SaaS
customers
- Step-by-step instructions for advertising profitably
through platforms such as LinkedIn (with examples of successful SaaS ads)
- How to grow your SaaS business profitably
- How I acquired users for less than 10 cents
each
- Specific examples of SaaS marketing that have worked
for me and others
- SaaS lead generation strategies & tactics
- Step-by-step instructions on how to reach out to key
influencers to generate cost-effective word-of-mouth marketing
- How to build your SaaS marketing funnel and overall
marketing plan (in 1 page)
- Detailed SaaS lead nurturing strategies and tactics (lead
nurturing mastery!)
- Detailed step-by-step marketing instructions
- How to fix problem like poor MQL-to-SQL conversion
rates
- How my product got 15 million views from
a single video with no ads
- Specific tactics that worked for me in generating
cost-effective sales meetings
- Real-world SaaS marketing examples/cases
- Startup marketing
- How to approach lead generation and demand generation
in 2021
This course includes:
- Videos (tutorials, walk-throughs, go-to-market
interview)
- Templates (Word, Excel)
- PDFs
- Articles
- Quizzes
I’m a Silicon Valley
marketing veteran with 11 years’ experience in software marketing for
companies including Sony, a Google-backed SaaS,
SaaS firms at various stages of venture funding, and numerous bootstrapped SaaS
startups. I have an MBA from the #1 marketing school in the US, Northwestern
University’s Kellogg School of Management. I also wrote numerous
marketing books and taught college-level marketing. This is my SaaS marketing
playbook!
This is the perfect
course for SaaS founders and their marketers and consultants. Amplify the
effectiveness of your marketing team immediately without paying the hefty fees
of a Silicon Valley CMO or senior consultant. Empower your team with this
bundle which is guaranteed to DOUBLE your qualified SaaS leads! This
is the easiest, fastest, cheapest way to get senior-level marketing advice for
your SaaS product.
You don't need to learn from trial-and-error. You don't need to waste your
money on marketing experiments that don't pay off. This bundle will SAVE
you countless wasted dollars and produce qualified leads IMMEDIATELY.
Playbook PDF contents
- The fastest, easiest way to generate demo requests and
free trial sign-ups
- ALWAYS be selling your demo request or trial, even if
you’re just nurturing leads
- Nurturing people after they’ve signed up for a free
trial
- Consider paying people to sit through your demo
- The cheapest way to generate demo requests and free
trials
- The most efficient way to generate demo requests and
free trials
- How to find influencers
- How to reach out to influencers
- How to build partnerships
- Latch onto larger companies
- Identify the trigger events where to interject your
SaaS into the conversation
- Identify and address objections
- Facebook ads (yes, for B2B too)
- Fix the bottlenecks in your funnel
- The limitations of inbound content marketing and SEO
- Consider a “medium offer” that falls between a free
trial and a demo request
- Direct mail
- Twitter ads
- Write an email explicitly designed to sell the demo or
trial
- Content marketing should start at the bottom of the
funnel, not the top
- One of the most practical frameworks for building
demo/trial-generating content
- Often the best approach to lead nurturing is to let
prospects choose what they want to do next
- Educational content is the easiest way to nurture leads
- Use time as a forcing function
- Your website is a nurturing tool
- Stop marketing your product and start doing this one
thing instead
- Your list
- The case study is one of the most important pieces of
content that you need
- Frameworks for lead nurturing
- When to send leads to Sales
- Demand generation content
- Common funnel mistakes
- Set a clear goal for the # of demos, trials, SQLs,
SALs, opportunities, or pipeline revenue
- The most important SaaS metric
- Software marketing
- Advanced SaaS lead nurturing summarized
Articles
- One reason why you may be struggling to grow your SaaS
demo requests and free trial signups - and what to do about it
- The big mistakes in B2B SaaS marketing that startups
keep making
- The colossal SaaS marketing mistakes that most startups
make
- 7 big product marketing mistakes
- 7 secrets to acquires tons of new software customers
quickly
Buy Today!
Sincerely,
Dekker Fraser, MBA
- Lead Nurturing
- SaaS
- SaaS Marketing
- SaaS Product Management
- Software Marketing
- IT Startup
- App Marketing
- Lead Nurture
- Lead Scoring
- IT Startup
- Startup Marketing
- Nurturing Leads
- Nurture Emails
- Lead Generation
- Marketing Strategy
- SaaS Growth
- Growth Hacking
- Go to Market
- Business Development for Startups and Tech Companies
- Startups
- Tech Startups
- Startup Growth Strategies
- Startup Marketing
- Marketing for Startups and Small Businesses
- Digital Marketing for Startups
- Marketing for Tech Companies
- Marketing for Entrepreneurs
- Marketing for SaaS
- Entrepreneurship
- Tech Startups
- Marketing Software
- SaaS Sales
- SaaS Marketing
- SaaS Startup
- SaaS Business
- Lean Startup
- How to Start a SaaS or Mobile App Business
- Product Marketing
- User Acquisition
- B2B Lead Generation
- Product Marketing Manager
- Customer Acquisition
Product
Management | Product Owner | Product Market Strategy | Product Marketing |
Product Marketing Manager | Digital Product Marketing | Marketing Plan |
Product Marketing Strategy | Go to Market | Go to Market Strategy | Go to
Marketing | Go to Market Strategies | Going to Market | Product Launch |
Product Launch Strategy | Product Launch Formula | Launching of New Products |
Launch a Product | Product Launch Success | Business Development for Startups
and Tech Companies | Startups | Tech Startups | How to Start a SaaS or Mobile
App Business | Startup Growth Strategies | Startup Marketing | Marketing for
Startups | Digital Marketing for Startups | Marketing for Startups and Small
Businesses | Entrepreneurship | Tech Startups | Marketing Software | SaaS Sales
| SaaS Marketing | SaaS Startup | SaaS Business | Digital Strategy | Marketing
Plan | Business Plan
- Customer Acquisition Cost
- Customer Acquisition Strategy
- Customer Acquisition with Social Media
- How to Create a Customer Acquisition Plan
- Lead Generation Business
- Small Business Lead Generation
- Lead Generation Mastery
- Digital Marketing
- B2B Marketing
- Marketing B2B
- Content Marketing for B2B Enterprises
- Get Customers
- Get Your First Customers
- Marketing for B2B sales people, freelancers,
consultants, entrepreneurs, startup founders
Who this course is for:
·
SaaS founders, SaaS marketers, SaaS CEOs, entrepreneurs, SaaS
managers, startups
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